1. Interview with Pauley Creative
Pauley Creative are expert advisers to construction manufacturers when it comes to digital marketing. I was interviewed by Pritesh from Pauley Creative on the topic of what manufacturers need to know about BIM.
PC – If there was one message to manufacturers with respect to their BIM strategy what would it be?
SJH – The simple single message is to focus on the quality of your content – the rest will follow.
|Fig 1. What building product manufacturers need to know about BIM|
I've been meeting with a number of large contractors over recent months and discussing how a structured approach to data can definitely enhance information flow and collaboration on large projects. This also has the secondary benefit of looking over past projects and using this data to learn for future jobs.
Assurances are needed for the following:
- The data must be consistent and to a standard structure
- The data must be robust and to a high quality
- The data must originate from a trusted library that is maintained.
|Fig 2. The benefits of using a structured approach to data|